With the changes in the present world, we were inspired by
Land art to tell a story, create imagination, and explore new experiences through IRADAA WEAR clothes.
For the IRADAA WEAR Spring Summer 2021, we redefined Conceptual art, which is the origin of Land art, through our structures and techniques. Neat but new cuttings were applied with fresh eye-catching details and bright opposite colors to create contrasts on the patterns.
The patterns represent land; the colors represent the mystery on Earth that evolves into something exciting. Printed heavy and flowy fabrics were overlapped to create more details. Modern and lasting fabrics were also used to emphasize the attentiveness to material quality in all IRADAA WEAR styles.