With the changes in the present world, we were inspired by
Land art to tell a story, create imagination, and explore new experiences through IRADAA WEAR clothes.
For the IRADAA WEAR Spring Summer 2021,
we redefined Conceptual art, which is the origin
of Land art, through our structures and techniques.
Neat but new cuttings were applied with fresh
eye-catching details and bright opposite colors to
create contrasts on the patterns.
The patterns represent land; the colors represent
the mystery on Earth that evolves into something
exciting. Printed heavy and flowy fabrics
were overlapped to create more details. Modern and
lasting fabrics were also used to emphasize
the attentiveness to material quality
in all IRADAA WEAR styles.