With the changes in the present world, we were inspired by
Land art to tell a story, create imagination, and explore new experiences through IRADAA WEAR clothes.


For the IRADAA WEAR Spring Summer 2021, 

we redefined Conceptual art, which is the origin 

of Land art, through our structures and techniques. 

Neat but new cuttings were applied with fresh 

eye-catching details and bright opposite colors to

create contrasts on the patterns.


The patterns represent land; the colors represent 

the mystery on Earth that evolves into something

exciting. Printed heavy and flowy fabrics 

were overlapped to create more details. Modern and 

lasting fabrics were also used to emphasize 

the attentiveness to material quality 

in all IRADAA WEAR styles.

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