PREFALL 2022

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FALL WINTER 21

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PF2021

EVERYTHING NEW – BUT NOTHING NEW

THE FUTURE COMES EARLY, HOW EVERYTHING 

HAS CHANGED BUT NOTHING IS NEW.


Before we head to the last season of 2021,

we would like to continue the journey
to an era of change – a rapid change in time and 

age in the worlds of fashion, evolution, and technology.

No matter how fast things change, if people have

nothing new, it is difficult to imagine new things.

The 2000 was the year formerly known as the future. 

It was a great leap where the change between 

the 1990s and the 2000s was interesting and highly

talked about in all industries including fashion and

technology. It became a major trend then. 


For IRADAA WEAR PREFALL 2021, we reinterpreted 

and presented this historical transition from the 1990s 

to 2000s through women’s clothing. Puncturing 

and cutting techniques were used to create curves 

and edges in irregular places on clothes that were 

both form-fitting and loose. 


Different colors and textures were also used, such 

as thick patterned textiles and Tencel fabrics, to create

new and interesting color pairings. The pieces from this

collection are bold when mixed and matched to create 

a unique balance in IRADAA WEAR style.

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SS2021

With the changes in the present world, we were inspired by
Land art to tell a story, create imagination, and explore new experiences through IRADAA WEAR clothes.

 

For the IRADAA WEAR Spring Summer 2021, 

we redefined Conceptual art, which is the origin 

of Land art, through our structures and techniques. 

Neat but new cuttings were applied with fresh 

eye-catching details and bright opposite colors to

create contrasts on the patterns.

 

The patterns represent land; the colors represent 

the mystery on Earth that evolves into something

exciting. Printed heavy and flowy fabrics 

were overlapped to create more details. Modern and 

lasting fabrics were also used to emphasize 

the attentiveness to material quality 

in all IRADAA WEAR styles.

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