Throughout 2020, we’ve been articulating the history of art
by redefining it to express and compare the opinions of women from different eras. 

The last collection of the year, IRADAA WEAR 

FALL WINTER 2020, still emphasizes and tells 

the stories, thoughts, and images of women. 

Expressing their confidence in individuality 

and the dare to differ through influential women 

in the art industry. One such woman whose 

artworks in the Surrealism era portrayed 

the exact concept was Frieda Kahlo. 

She was an artist who delivered peculiar artworks 

during her era. They were odd in both material 

and inspiration. Her confidence to do as pleased 

and her bravery to stand out among artists 

defined her individuality greatly. Being a woman 

did not get in her way.

We were inspired to design cutting structures 

that are rigid and flowy at the same time, 

like women who are gentle and strong. 

Tying and binding techniques were swayed by 

the identity of the artist and her complex artworks. 

Intricate details in the cutting of collars and patterns 

are unique and new. These specifics were combined 

with several textures: wrinkled, leather, satin, velvet, 

and even printed textures. To create different 

thicknesses, we opted for bright colors inspired by 

Mexican culture to mix and match different pieces 

to perfection in IRADAA WEAR style.

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Before we head to the last season of 2021,

we would like to continue the journey
to an era of change – a rapid change in time and 

age in the worlds of fashion, evolution, and technology.

No matter how fast things change, if people have

nothing new, it is difficult to imagine new things.

The 2000 was the year formerly known as the future. 

It was a great leap where the change between 

the 1990s and the 2000s was interesting and highly

talked about in all industries including fashion and

technology. It became a major trend then. 

For IRADAA WEAR PREFALL 2021, we reinterpreted 

and presented this historical transition from the 1990s 

to 2000s through women’s clothing. Puncturing 

and cutting techniques were used to create curves 

and edges in irregular places on clothes that were 

both form-fitting and loose. 

Different colors and textures were also used, such 

as thick patterned textiles and Tencel fabrics, to create

new and interesting color pairings. The pieces from this

collection are bold when mixed and matched to create 

a unique balance in IRADAA WEAR style.

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With the changes in the present world, we were inspired by
Land art to tell a story, create imagination, and explore new experiences through IRADAA WEAR clothes.


For the IRADAA WEAR Spring Summer 2021, 

we redefined Conceptual art, which is the origin 

of Land art, through our structures and techniques. 

Neat but new cuttings were applied with fresh 

eye-catching details and bright opposite colors to

create contrasts on the patterns.


The patterns represent land; the colors represent 

the mystery on Earth that evolves into something

exciting. Printed heavy and flowy fabrics 

were overlapped to create more details. Modern and 

lasting fabrics were also used to emphasize 

the attentiveness to material quality 

in all IRADAA WEAR styles.

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