Throughout 2020, we’ve been articulating the history of art
by redefining it to express and compare the opinions of women from different eras. 


The last collection of the year, IRADAA WEAR FALL WINTER 2020, still emphasizes and tells the stories, thoughts, and images of women. Expressing their confidence in individuality and the dare to differ through influential women in the art industry.


One such woman whose artworks in the Surrealism era portrayed the exact concept was Frieda Kahlo. She was an artist who delivered peculiar artworks during her era. They were odd in both material and inspiration. Her confidence to do as pleased and her bravery to stand out among artists defined her individuality greatly. Being a woman did not get in her way.


We were inspired to design cutting structures that are rigid and flowy at the same time, like women who are gentle and strong. Tying and binding techniques were swayed by the identity of the artist and her complex artworks. Intricate details in the cutting of collars and patterns are unique and new. These specifics were combined with several textures: wrinkled, leather, satin, velvet, and even printed textures. To create different thicknesses, we opted for bright colors inspired by Mexican culture to mix and match different pieces to perfection in IRADAA WEAR style.

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With the changes in the present world, we were inspired by
Land art to tell a story, create imagination, and explore new experiences through IRADAA WEAR clothes.


For the IRADAA WEAR Spring Summer 2021, we redefined Conceptual art, which is the origin of Land art, through our structures and techniques. Neat but new cuttings were applied with fresh eye-catching details and bright opposite colors to create contrasts on the patterns.

The patterns represent land; the colors represent the mystery on Earth that evolves into something exciting. Printed heavy and flowy fabrics were overlapped to create more details. Modern and lasting fabrics were also used to emphasize the attentiveness to material quality in all IRADAA WEAR styles.

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