EVERYTHING NEW – BUT NOTHING NEW
THE FUTURE COMES EARLY, HOW EVERYTHING
HAS CHANGED BUT NOTHING IS NEW.
Before we head to the last season of 2021,
we would like to continue the journey
to an era of change – a rapid change in time and
age in the worlds of fashion, evolution, and technology.
No matter how fast things change, if people have
nothing new, it is difficult to imagine new things.
The 2000 was the year formerly known as the future.
It was a great leap where the change between
the 1990s and the 2000s was interesting and highly
talked about in all industries including fashion and
technology. It became a major trend then.
For IRADAA WEAR PREFALL 2021, we reinterpreted
and presented this historical transition from the 1990s
to 2000s through women’s clothing. Puncturing
and cutting techniques were used to create curves
and edges in irregular places on clothes that were
both form-fitting and loose.
Different colors and textures were also used, such
as thick patterned textiles and Tencel fabrics, to create
new and interesting color pairings. The pieces from this
collection are bold when mixed and matched to create
a unique balance in IRADAA WEAR style.
With the changes in the present world, we were inspired by
Land art to tell a story, create imagination, and explore new experiences through IRADAA WEAR clothes.
For the IRADAA WEAR Spring Summer 2021,
we redefined Conceptual art, which is the origin
of Land art, through our structures and techniques.
Neat but new cuttings were applied with fresh
eye-catching details and bright opposite colors to
create contrasts on the patterns.
The patterns represent land; the colors represent
the mystery on Earth that evolves into something
exciting. Printed heavy and flowy fabrics
were overlapped to create more details. Modern and
lasting fabrics were also used to emphasize
the attentiveness to material quality
in all IRADAA WEAR styles.