“I AM THE SUBJECT I KNOW BEST”
Throughout 2020, we’ve been articulating the history of art
by redefining it to express and compare the opinions of women from different eras.
The last collection of the year, IRADAA WEAR
FALL WINTER 2020, still emphasizes and tells
the stories, thoughts, and images of women.
Expressing their confidence in individuality
and the dare to differ through influential women
in the art industry. One such woman whose
artworks in the Surrealism era portrayed
the exact concept was Frieda Kahlo.
She was an artist who delivered peculiar artworks
during her era. They were odd in both material
and inspiration. Her confidence to do as pleased
and her bravery to stand out among artists
defined her individuality greatly. Being a woman
did not get in her way.
We were inspired to design cutting structures
that are rigid and flowy at the same time,
like women who are gentle and strong.
Tying and binding techniques were swayed by
the identity of the artist and her complex artworks.
Intricate details in the cutting of collars and patterns
are unique and new. These specifics were combined
with several textures: wrinkled, leather, satin, velvet,
and even printed textures. To create different
thicknesses, we opted for bright colors inspired by
Mexican culture to mix and match different pieces
to perfection in IRADAA WEAR style.