FW2020

“I AM THE SUBJECT I KNOW BEST”

Throughout 2020, we’ve been articulating the history of art
by redefining it to express and compare the opinions of women from different eras. 

The last collection of the year, IRADAA WEAR 

FALL WINTER 2020, still emphasizes and tells 

the stories, thoughts, and images of women. 

Expressing their confidence in individuality 

and the dare to differ through influential women 

in the art industry. One such woman whose 

artworks in the Surrealism era portrayed 

the exact concept was Frieda Kahlo. 


She was an artist who delivered peculiar artworks 

during her era. They were odd in both material 

and inspiration. Her confidence to do as pleased 

and her bravery to stand out among artists 

defined her individuality greatly. Being a woman 

did not get in her way.

We were inspired to design cutting structures 

that are rigid and flowy at the same time, 

like women who are gentle and strong. 

Tying and binding techniques were swayed by 

the identity of the artist and her complex artworks. 

Intricate details in the cutting of collars and patterns 

are unique and new. These specifics were combined 

with several textures: wrinkled, leather, satin, velvet, 

and even printed textures. To create different 

thicknesses, we opted for bright colors inspired by 

Mexican culture to mix and match different pieces 

to perfection in IRADAA WEAR style.

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